About Us

Built on Purpose

Momentum Architecture was founded on the idea that great design begins with genuine collaboration — and that every space has the potential to transform how people experience their lives.

Jeff Thaxton with his family

Jeffrey Thaxton, AIA

Founder & Managing Principal

AIA Member NCARB CA Licensed #39221

I didn't start Momentum to build just another architecture firm. I started it because I believe every client deserves an architect who treats their project like it's the only one that matters.

The Journey

Architecture has been in my blood for as long as I can remember. My grandfather was a real estate developer, both my parents were realtors, and I spent much of my childhood tagging along to open houses and walking through buildings at every stage of construction. By middle school, I knew this was my path. By my sophomore year of high school, I'd landed my first job as a drafter — and I never looked back.

After high school, I worked as a Job Captain for a residential architecture firm while taking night classes in Architecture and English writing at Saddleback Community College in Orange County. In 2005, I moved south to San Diego and transferred to Woodbury University, where I earned both my Bachelor and Master of Architecture — with a focus in Real Estate Development that gave me a rare understanding of not just how buildings are designed, but how they're financed, entitled, and brought to market.

For over eleven years, I honed my craft at Gensler — one of the world's largest and most respected architecture firms. I joined when the San Diego office had just 16 people and watched it grow to over 100. As a Project Architect, Design Manager, and Senior Associate, I led client relationships, managed design teams, and mentored junior staff on projects that taught me the discipline of large-scale design and the standards that separate good architecture from great. I also brought my expertise to DGA Planning | Architecture | Interiors, further deepening my skills in planning and interior design.

The Teacher

From 2010 to 2014, I taught night classes at the university level — courses in Rapid Visualization and Drafting in Light Construction. Teaching is one of the best ways to learn, and I've always believed that sharing knowledge is what this industry is all about. There's nothing quite like watching a student compare their first sketch of the semester to their final project and realizing how far they've come.

The Philosophy

Throughout it all, I kept coming back to a question: what would it look like to bring that level of rigor and care to projects of every size? To give a family building their dream coastal home the same caliber of design thinking that goes into a Fortune 500 headquarters?

That question became Momentum. Founded in 2017, this firm is built on the belief that architecture should enhance the way people live, work, and connect. If you ask me what the key to a successful project is, the answer is simple: collaboration. Nothing is done in a vacuum; nothing is a solo effort. We partner with our clients, consultants, and teams to bring every project to life.

We don't chase trends. We pursue clarity, purpose, and beauty — in that order. Every project starts with listening, moves through rigorous exploration, and arrives at solutions that feel both surprising and inevitable. We believe the best buildings are the ones that seem like they've always belonged to their place.

The Commitment

Whether it's a coastal ADU, a ground-up commercial building, or a full custom home, we bring our complete attention to your project. We're not a volume shop. We're a studio that believes in the transformative power of thoughtful design — and we'd love to bring that to your next project.

Trusted By

Industry Partners

Milligan Construction
Bycor General Contractors
Kayros Construction
Knoll
Sherwin-Williams
Herman Miller
Archbel Homes
Spooners
JLL
Bay Equity
Whiskey Girl
JJH Construction
St. Madeleine Sophie's Center
La Maestra Community Health Centers
Online Builders
GM

Experience

A Career in Design

2017 – Present

Founder & Managing Principal

Momentum Architecture, Inc.

Full-service architecture studio specializing in commercial and residential design. Licensed in California, serving clients across five states.

2021 – 2025

Architect

DGA Planning | Architecture | Interiors

Planning and interior architecture for diverse project types.

2010 – 2021

Project Architect & Design Manager

Gensler

Over a decade at one of the world's most respected firms — joined when the San Diego office had 16 people and helped grow it to over 100.

2010 – 2014

Instructor

ITT Technical Institute

Taught Rapid Visualization and Drafting in Light Construction at the university level.

2009 – 2010

Job Captain / Designer

Island Architects, La Jolla

Coastal residential design in one of San Diego's most iconic neighborhoods.

2005 – 2010

B.Arch & M.Arch

Woodbury University

Master of Architecture with a focus in Real Estate Development.

2001 – 2005

Job Captain & Night Student

Residential Architecture Firm & Saddleback College

Worked full-time as a Job Captain while studying Architecture and English writing at night.

Late '90s

Drafter

Landscape Maintenance Company

First position in the design industry — started drafting while still in high school.

Our Values

What We Stand For

Collaboration First

Great design begins with listening. We partner with our clients at every step, ensuring your voice shapes every decision.

Enduring Quality

We don't design for the moment — we design for decades. Every material, detail, and proportion is chosen to last.

Rooted in Place

Inspired by the Southern California landscape, our work honors the relationship between architecture and its environment.

Beyond the Office

The Person Behind the Vision

Born and raised in southern Orange County, Jeff moved to San Diego in 2005 and never looked back. When he's not at the drafting table, you'll find him chasing waves along the coast, fishing, or working on projects around the house — he's the kind of architect who genuinely loves building things with his hands.

Jeff is a proud father to twin girls who keep life wonderfully full. His dream travel list includes the glacial carvings of Norway, the surf breaks of New Zealand, and a return trip to his favorite destination: Bali.

That blend of coastal lifestyle, hands-on craftsmanship, and deep family roots shapes everything we design at Momentum — spaces built for real life, by someone who lives it fully.

Surfer

Father of Twins

World Traveler

Hands-On Builder

Start Your Project

Let's Design Something
Together

Every great project begins with a conversation. Schedule a free consultation with Jeff to discuss your vision.